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In 1974, Bob Taylor and Kurt Listug established Taylor Guitars, which has its main office in El Cajon, California. When owner Sam Radding revealed he was selling the hippy guitar store where the two initially met, called the American Dream, they joined forces to purchase it. Bob and Kurt were young when they started (Bob was 19 and Kurt was 21), but their shared love of making guitars and their tenacious determination to make a living doing what they loved helped the business gradually grow from a struggling shop into the top producer of premium acoustic guitars in the world. Taylor Guitars is a leading manufacturer of high-quality acoustic and electric guitars. The company was founded in 1974 by Bob Taylor and Kurt Listug, and has since become one of the most respected names in the guitar industry.



Bob Taylor and Kurt Listug


(800) 943-6782

company size

Large (250+ employees)

founding year



El Cajon CA

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business with domestic origin, locally made products.USA business with domestic origin, locally made products. Employment business with domestic origin, locally made products. Employee owned

One of the defining characteristics of Taylor guitars is their use of a proprietary manufacturing process known as "torrefaction." This process involves carefully drying and roasting the wood used in the guitars, which helps to stabilize the wood and give it a more consistent tone. This attention to detail and commitment to craftsmanship is evident in every Taylor guitar, and has helped to establish the company as a leader in the industry.

In addition to their standard line of acoustic and electric guitars, Taylor also offers a number of custom options for players looking for a truly unique instrument. These include custom woods, inlays, and finishes, as well as a wide range of electronics options.

One of the most popular models of Taylor guitar is the "214ce," which is a versatile, all-purpose acoustic guitar that is perfect for both strumming and fingerpicking. This guitar features a solid Sitka spruce top, solid sapele back and sides, and a mahogany neck with a ebony fingerboard. The guitar also includes Taylor's Expression System 2 electronics, which allow players to amplify the natural sound of the guitar without any loss of tone or clarity.

Another popular model of Taylor guitar is the "T5z," which is a versatile electric guitar that can be used for a wide range of music styles. This guitar features a solid Sitka spruce top, a solid sapele back and sides, and a mahogany neck with a ebony fingerboard. The T5z also includes Taylor's T5 electronics, which allow players to switch between a variety of different sounds and tonal settings.

In addition to their guitars, Taylor also offers a wide range of guitar accessories, including cases, strings, and pickups. They also offer a variety of services such as guitar repair and custom guitar building.

The company is also committed to environmental sustainability and has implemented a number of green initiatives in their manufacturing process, such as using water-based finishes, sourcing wood from responsibly managed forests, and using solar power to run their factory.

What people say about the brand
Taylor Guitars is a well-known and respected brand in the guitar industry. They are known for producing high-quality, American-made acoustic guitars that are favored by both professional and amateur musicians. Customers often praise the craftsmanship, playability, and sound quality of Taylor guitars, many of them remark that they are worth the price tag. They are also known for their customer service, which is considered to be excellent. Many customers also appreciate the company's commitment to sustainability and their use of environmentally friendly materials and manufacturing processes.

On the other hand, some customers have reported that Taylor guitars can be quite expensive, which may not be affordable for some musicians. Additionally, some customers have reported that the guitars can take a while to break in and reach their full potential in terms of sound quality.

About the founders
Bob Taylor is considered one of the most innovative and influential guitar makers of his generation. He began building guitars in high school and went on to study at the American School of Lutherie in Healdsburg, California. Bob has always been interested in finding new ways to improve the sound and playability of guitars. He is credited with developing the bolt-on neck joint, which allows for a more efficient transfer of energy from the strings to the soundboard. This design has become a standard in the guitar-making industry.

Kurt Listug, on the other hand, has a background in business and marketing. He played a crucial role in the company's growth and success. Kurt has been responsible for the development of the company's sales and marketing strategies, which have helped to establish Taylor Guitars as a leading brand in the industry. Together, Bob and Kurt make a great team, with Bob taking care of the craftsmanship and Kurt the business side of the company.

Taylor Guitars is a company that is dedicated to providing players with high-quality, well-crafted instruments that are built to last. Their commitment to craftsmanship, innovation, and sustainability has helped to establish them as a leader in the guitar industry. Whether you're a professional musician or a beginner looking for your first guitar, Taylor has something to offer.

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business with domestic origin, locally made products.

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